Presentation at Business Research: Thinking Ahead. Creating the Future.

  • DATE / TIME:
    2022/03/10    09:00 - 10:30

    Organiser: German Academic Association of Business Research (VHB); Faculty of Business Administration and Economics (Heinrich Heine University Duesseldorf)


    • Prof. Edeltraud Guenther, Director, UNU-FLORES
    • Georg Lanfermann, President, DRSC e.V. 
    • Sue Lloyd, Vice-Chair, International Sustainability Standards Board (ISSB) 


    • Prof. Thorsten Sellhorn. Professor, Ludwig-Maximilians-University

    Business researchers worldwide are increasingly paying attention to grand societal challenges, from the worldwide economic crisis triggered by the COVID–19 pandemic, extending to fundamental issues like global systemic competition, demographic ageing, shortage of skilled workers, decarbonisation and digital transformation.

    There is a pressing need for business research to provide an academic conceptualisation on how policy and practice approaches in firms must change to address these challenges.

    During the session “Sustainability Reporting: Concepts, Emerging Standards, and the Role of Academia” on 10 March, Prof. Guenther will contribute with her presentation entitled “Conceptual foundations – What is ‘Sustainability’?”.

    An open discussion on “Implications for (Accounting) Academia” will follow the presentations.


    The annual “German Academic Association of Business Research” (VHB) is organised by the Faculty of Business Administration and Economics at the Heinrich Heine University Duesseldorf. This year’s event marks the 100th anniversary of the German Academic Association of Business Research (VHB), the leading academic association for Business Research in the German-speaking area. It takes place on 8-11 March 2022. The overall conference topic is “Business Research: Thinking Ahead. Creating the Future.”

    Relevant Website: